Watch On CBS • Saturday, August 22

The Run
For A Million

Kole Price and Golden Coins rewrote NRHA history with an all-time record score of 237.5 to win the 2026 The Run For A Million. The million-dollar moment has been etched in history. Watch every marquee night back, on demand.

All three marquee nights, on demand 24/7

$1MMain Event Purse
237.5Highest Score In NRHA History
Aug 22On CBS

Latest Press Releases

Price Puts It All On Gold in Vegas with Highest Score in NRHA History to Win The Run For A MillionThe Run For A Million

Price Puts It All On Gold in Vegas with Highest Score in NRHA History to Win The Run For A Million

Golden Coins dazzled a packed house at the South Point Arena & Equestrian Center with…
August 16, 2026
Erin Taormino and Hazardous Material were lights-out in The Run For A Million $250,000 Cow Horse ChallengeThe Run For A Million

Erin Taormino and Hazardous Material were lights-out in The Run For A Million $250,000 Cow Horse Challenge

Competing in front of a packed house at the South Point Arena, they marked a…
August 15, 2026
Emanuel Gebert doubles down in VegasThe Run For A Million

Emanuel Gebert doubles down in Vegas

Emanuel Gebert won his second reining championship of the week at The Run For A…
August 15, 2026

The goal of THE LAST COWBOY and THE RUN FOR A MILLION is to celebrate the growth of the western lifestyle and western performance equine industry. The inaugural RUN FOR A MILLION has generated an excitement that has spread beyond the world of reining to all western performance horse disciplines — it can be felt at cutting events, cow horse events, and even in the world of rodeo.

What is reining?

Reining is a judged event designed to show the athletic ability of a ranch type horse within the confines of a show arena. In National Reining Horse Association (NRHA) Competition, contestants are required to run a pre-selected, approved pattern, included in the NRHA Handbook.

Each pattern includes small slow circles, large fast circles, flying lead changes, roll backs over the hocks, 360-degree spins done in place, and exciting sliding stops that are the hallmark of the reining horse.

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What is cutting?

Cutting is a western-style equestrian competition in which a horse and rider work together before a judge or panel of judges to demonstrate the horse’s athleticism and ability to handle cattle. Competition utilizes a 2+1⁄2 minute performance, called a “run.”

Each contestant is assisted by four helpers and is required to make at least two cuts from the herd, one of which must be a cut from deep inside the herd while the other(s) can be peeled from the edges. Once the selected cow has been driven clear of the herd, the contestant commits the horse by dropping the rein hand to feed slack and give the horse its head.

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What is cow horse?

The cow work is an adrenaline-fueled stage of reined cow horse competition. Fortunes can rise and fall in a split second during this fast-paced event. The key to a good score is maintaining control of the cow at all times.

After horse and rider enter the arena, a single cow is pushed through the gate at the opposite end. The horse must first “box” the cow, or hold it at the end of the arena, maintaining control and staying in proper working position. Next, the rider allows the cow to run down the long side of the arena. The horse and rider must turn the cow at least one time each direction on the fence before taking the cow into the middle of the arena and driving it in a circle each way.

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South Point Equestrian Center

The South Point Hotel, Casino, and Spa is located on the South end of Las Vegas Blvd away from the hustle and bustle of downtown, but still close enough to get to the action if you want to. With 64 lanes of bowling, 16 movie screens, 9 restaurants, 400 seat showroom, luxurious spa and more, the South Point is definitely “Where the Action is”.