Winning in Las Vegas is always memorable. Winning at The Run For A Million, surrounded by the best horses, riders, and fans in Western Performance sports, makes the moment even more special. Wolverine has served the western community for generations with craftsmanship and innovation and will be the presenting sponsor of all Awards Ceremonies on the Dutton Ranch Live Festival Stage at The Run For A Million.
Fans, friends, and family members are invited to attend and celebrate the champions and top finishers from each competition.
Wolverine’s partnership with The Run For A Million reflects a shared appreciation for the skill, grit, and lifestyle that connects hardworking communities across generations. Wolverine will be recognizing each of the riders competing at The Run For A Million with a pair of Wolverine boots to honor their work and celebrate their skill. The sixteen qualifiers in the Million Dollar Competition will receive a pair of custom-branded Wolverine Wheatland Saddle Series boots. Wolverine will also have a booth located on the South Point concourse throughout The Run For A Million, giving attendees the opportunity to experience the brand’s latest boots and workwear.
From first-time winners to seasoned professionals reaching another career milestone, each Award ceremony will recognize the horses and athletes whose performances earned them a place on the stage in Las Vegas.
“Wolverine is a great fit for The Run For A Million and the competitors we will recognize throughout the week,” noted Cheryl Cody, Show Manager. “These athletes understand the value of preparation, hard work, and showing up ready to perform. We are excited to have Wolverine help us celebrate them and make each awards presentation an even bigger part of the event.”
Founded in 1883, Wolverine has built a longstanding reputation for its boots made for people who work hard and expect their boots to keep up. That commitment makes Wolverine a natural partner for The Run For A Million, where dedication, perseverance, and hard work are celebrated both in and out of the arena. The brand’s roots in supporting hardworking Americans align closely with the values shared by competitors, ranchers, trainers, and fans across the Western community.
“Wolverine is honored to be a partner of The Run For A Million, celebrating the riders and horses whose grit, determination, and commitment to excellence have brought them to this world-class stage,” said Mike Maloney, Global Brand General Manager of Wolverine. “Throughout the week, Wolverine looks forward to recognizing their achievements while creating memorable fan experiences, from immersive brand activations to custom boot experiences for riders.”
The Dutton Ranch Live Festival Stage will be located in the Exhibit Hall, allowing attendees to gather after the competition, share the excitement, and also enjoy a bit of shopping through the Trade Show.
A complete schedule of events, including the Awards Ceremonies presented by Wolverine, is available at TheRunForAMillion.com/schedule.
About Wolverine
Wolverine is the original American work boot brand, trusted for more than 140 years to deliver craftsmanship, relentless innovation, and performance comfort. Committed to honoring the spirit and tenacity of the American worker, Wolverine has supported thousands of next generation skilled tradespeople through its Project Bootstrap initiative.
About The Run For A Million
Created by Taylor Sheridan, The Run For A Million, held annually at the South Point Hotel & Casino, is one of the premier events in Western performance horse sports, bringing many of the industry’s leading athletes, horses, owners, fans and brands together in Las Vegas. What began as a groundbreaking reining competition has grown to include reined cow horse, cutting, the Cowboy Heritage Ranch Challenge, Youth, Non Pro and Rookie Reining Challenges, the Breakaway Roping Showcase and additional special events.
The Run For A Million provides Western performance horse athletes the opportunity to compete on a world-class stage while introducing their sports to a broader audience. The event, this year scheduled for August 11-15, has been featured through The Last Cowboy, the unscripted television series created by Sheridan, and the 2026 Million Dollar Competition will reach a nationwide audience through a two-hour CBS television special airing Saturday, August 22.
