MS Diamonds TX by Sleipnir has once again returned to The Run For A Million to present the owner of the Million Dollar Competition champion horse with the event’s championship ring, a piece designed by MS Diamonds owner Oded Fein specifically to represent one of reining’s most coveted victories.
“One of the most important things is to recognize the owners. Everybody knows the horse, everybody knows the trainers, but nobody knows who the owners are, and the industry is based on the owners. Without the owners, you have nothing,” Fein said.
The 2026 trophy ring is an impressive piece of craftsmanship, featuring 121 diamonds totaling 9.83 carats and weighing 40 grams. Like the championship itself, the ring is meant to make a statement.
Fein and MS Diamonds have been part of The Run For A Million since the event’s inaugural year in 2019. For that first Million Dollar Competition, MS Diamonds created a one-of-a-kind championship ring highlighted by a yellow diamond for the owner of the winning horse. Through the years, the design has continued to develop while the ring itself has become one of the recognizable symbols of winning at The Run For A Million.
The partnership is a natural fit for Fein, whose ties to reining reach well beyond the jewelry business. A horseman and longtime supporter of the sport, Fein has made championship rings an important part of some of reining’s most prestigious events.
His work with the National Reining Horse Association began with a vision to give reining champions something comparable to the championship rings associated with major professional sports.
“It means a lot, because this is something that goes from generation to generation. A horse’s time will pass, but the legend stays. This ring is something that can stay in the family — jewelry and diamonds get passed from generation to generation for years,” Fein said. “This is something that will always stay with them. When somebody wears this, and people ask, ‘What is this?’ they have the story, so it’s a big deal.”
Fein approaches those rings differently than simply placing an event logo on a piece of jewelry. His designs incorporate details from the western and reining worlds.
“We put a lot of symbols on the design. You can see a camera lens, a spinning horse, 12 riders. It’s very important to have a championship ring for an event like this,” Fein said.
That same combination of fine jewelry, horses, and championship tradition has made the MS Diamonds ring a fitting part of The Run For A Million.
On Saturday night at the South Point Arena and Equestrian Center in Las Vegas, 16 of the sport’s top riders will compete for the $1 million purse. When the championship is decided, the owner of the winning horse will leave Las Vegas with something that cannot be won anywhere else — The Run For A Million championship ring.
About MS Diamonds
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MS Diamonds TX by Sleipnir is an international company specializing in handcrafted and custom-made jewelry. Each piece is created by expert artisans and features diamonds cut and polished to the highest standards of craftsmanship.
The company’s passion for the equestrian world is reflected in many of Sleipnir’s one-of-a-kind creations, including the NRHA Futurity Championship Trophy Ring. Strongly championed by MS Diamonds TX CEO and horse enthusiast Oded Fein, the ring has been awarded since 2016 to the Open Futurity Champion and the owner of the Champion horse. Inspired by the deep traditions of the National Reining Horse Association, MS Diamonds TX created a distinctive design that honors the history and prestige of winning one of reining’s most celebrated events.
The MS Diamonds TX showroom in Dallas, Texas, showcases the company’s collection of handcrafted diamond jewelry and custom designs. Built around a commitment to trust, the company’s motto is, “Earning your trust, Carat by Carat.”
View the collections online at sleipnirworld.com.
About The Run For A Million
Created by Taylor Sheridan, The Run For A Million, held annually at the South Point Hotel & Casino, is one of the premier events in Western performance horse sports, bringing many of the industry’s leading athletes, horses, owners, fans and brands together in Las Vegas. What began as a groundbreaking reining competition has grown to include reined cow horse, cutting, the Cowboy Heritage Ranch Challenge, Youth, Non Pro and Rookie Reining Challenges, the Breakaway Roping Showcase and additional special events.
The Run For A Million provides Western performance horse athletes the opportunity to compete on a world-class stage while introducing their sports to a broader audience. The event, this year scheduled for August 11-15, has been featured through The Last Cowboy, the unscripted television series created by Sheridan, and the 2026 Million Dollar Competition will reach a nationwide audience through a two-hour CBS television special airing Saturday, August 22.
