Theorem Ranch recently joined The Run For A Million’s sponsor lineup as the sponsor of the Theorem Ranch Live Studio for this year’s event, bringing a new level of energy and access to the interviews and conversations that help tell the story of the show.
In previous years, many of the event’s interviews were conducted away from the main traffic of the arena. This year, producers of The Run For A Million wanted to bring that excitement out where fans, exhibitors and guests can be part of the experience. The new location of the Theorem Ranch Live Studio will give everyone the opportunity to stop by and watch the interviews as they happen.
“By bringing the studio out onto the concourse, we are giving fans another way to be part of The Run For A Million experience,” said Cheryl Cody, Show Manager of The Run For A Million. “We are very thankful to Theorem Ranch for helping make that possible and for sharing our commitment to growing the reach of Western performance sports.”
The Theorem Ranch Live Studio will feature interviews conducted by a veteran team, led by Steve Ross, who has been a staple of the event in recent years.
A schedule of interviews will be created for the Theorem Ranch Live Studio, and everyone is welcome to stop by and watch. Interviews will include class winners, competitors, owners, sponsors and others connected to The Run For A Million who have a story to share. Videos from the studio will be shared on social media and, when possible, broadcast throughout the event.
For Jason and Kisha Itkin, owners of Theorem Ranch, the partnership is a natural extension of their commitment to supporting the Western performance horse industry.
“The Run For A Million has transformed Western performance sports,” Kisha Itkin said. “More than any event in recent memory, it has shown what’s possible when world-class horses, elite competition and exceptional storytelling come together on a national stage. It has introduced countless new fans to our industry while giving horsemen and women the spotlight they deserve.
“At Theorem Ranch, our mission has always been bigger than our own program,” she continued. “We believe that the future of Western performance sports depends on investing in the people, horses and organizations that elevate and grow the entire industry. That’s why we’re proud to partner with The Run For A Million and support the team behind it. No one has done more than them to expand the reach of our sport, and we’re honored to help build on that success. We hope this is the beginning of a long-term partnership that inspires the next generation of competitors and introduces even more people to the excitement of great horses, great horsemanship and Western performance sports.”
About Theorem Ranch
Theorem Ranch is a Montana- and Texas-based Western performance horse program dedicated to excellence, innovation and the long-term growth of the industry. Owned by Jason and Kisha Itkin, Theorem Ranch is home to elite stallions including the legendary Stevie Rey Von, The Run For A Million competitor Outta Yur League, Riata Buckle winner Pepinstep, and NFR head horse SEVS Judgement Day.
Theorem Ranch supports premier events, develops elite equine athletes and champions initiatives that grow participation, strengthen horsemanship and introduce new audiences to the excitement of Western performance sports. By honoring the traditions of the American West while embracing its future, Theorem Ranch is helping shape the next generation of the industry.
About The Run For A Million
Created by Taylor Sheridan, The Run For A Million is the premier event in the Western performance horse industry, bringing together elite athletes, passionate fans and leading brands for an unmatched competition and entertainment experience. Held at the South Point Hotel & Casino in Las Vegas, Nevada, The Run For A Million features reining, reined cow horse, cutting, ranch horse competition, breakaway roping and more, while celebrating the horses, horsemen and Western lifestyle that continue to grow the sport.
The 2026 The Run For A Million will be held August 11-15 at the South Point Hotel & Casino in Las Vegas, Nevada.
